Authors Rachel Botsman + Roo Rogers believe a 'Big Shift' is occurring in our lifetime: a shift away from the 20th Century defined by hyper-consumption towards the 21st century Age of Collaborative Consumption.
Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, and swapping which has been made possible through technology and peer communities. I love love this idea as it's good for you, your community, your pocket book and the planet! I am hoping to begin a collaborative consumption group at Artscape where members can not only swap books + dvds but also their skills and expertise. A good way to live methinks.
Watch a groovy video on the concept here.