My neighbour Jeff passed along this issue of Inc to me today. As a longtime admirer of Threadless I was happy to see them described as the the most innovative small company in America. yay.
The creators Jake Nickell + Jeffrey Kalmikoff were completely ahead of the curve in terms of using social media to build a company. Not only did they figure out how to create a loyal customer base... they got them to design their product! Pretty genius.