Great episode last week on the Age of Persuasion on Luxury Advertising.
Some key lines from Terry O'Reilly:
Madison Avenue is aware you are actually two people: The person you are and the person you want to be. Luxury Advertisers are only interested in the latter.
and
Celebrities are prestige delivery systems.
You can listen to the full program here.
Some key lines from Terry O'Reilly:
Madison Avenue is aware you are actually two people: The person you are and the person you want to be. Luxury Advertisers are only interested in the latter.
and
Celebrities are prestige delivery systems.
You can listen to the full program here.