Commentary from the Schwartz and Sons' website: "We concepted and created chic/bizarro headpieces, making the model a typographic stand-in for the "I" in the logo."

After poking around a bit I figured out that the brains behind Whitney Pozgay's quirky website is the amazing design firm Schwartz and Sons in NYC. They do incredible work (Fresh, Bold and Funny) and have a dreamy list of clients including Steven Alan, Jack Spade and the fantastic Jane Hotel. Have added to the list of people I'd love to work with.