This week New York magazine published an article on Millennial pink.

The colour is described as a pink that looks as if all the blue notes have been taken out it and claims that it succeeds in being cheeky, sincere, and nostalgic all at once. After reading the article I went on my with my day and proceeded to see the colour EVERYWHERE. Have attached some egs below. It's uncanny how many women's magazines, ad campaigns, and clothing companies are currently using it in their branding. Wild.